The Wildtree Story
Until the mid 90’s, Leslie Montie never dreamed she would become the founder of a company that helps families from coast to coast enjoy great tasting and nutritious meals that can be prepared in minutes. When Leslie discovered that her two young children had medical conditions requiring special dietary restrictions, she began her search for healthy alternatives. “It was amazing how this impacted our entire family.” recalls Leslie. I needed to come up with meals that my children would not react to, yet still enjoy. And since I was a full-time working mom, they had to be easy to make.”
Leslie sought the help of her parents, Frank and Judy. As concerned parents and grandparents, they immediately began experimenting with new ways to flavor and prepare foods. “It was really a hit and miss sort of process and we came up with some great ideas.” says Leslie. “I remember thinking that others could benefit from what we discovered; how to make mealtime an enjoyable and effortless experience, dietary restrictions or not!” Leslie’s sincere desire to help others was the inspiration that led her to found Wildtree in 1996.”
Leslie and her mom, Judy, began by selling their specialty blends at local cooking fairs. They were overwhelmed by the reception and quickly gained a loyal following. When an enthusiastic customer asked Leslie if she had considered selling through home parties, she loved the idea! “I held my first party a few weeks later and knew it was the ideal way to bring our products directly to families.” The combination of Leslie’s natural marketing ability, Judy’s talent for product development, and Frank’s manufacturing expertise was powerful. In 1999 Wildtree, was officially launched as a party plan company and gained local acclaim.
Our Success Story Continues
Frank, Judy, and Leslie soon realized that their family business had the potential to become something greater than they ever imagined; a company that could become a household name across the nation. Leslie began to look for ways to turn that vision into a reality. She was able to connect with folks who shared her enthusiasm at The Southwestern Company; affectionately known as the “Oldest Company in Direct Sales”. With 150 years of sales history, The Southwestern Company recognized Wildtree’s unique qualities and joined the partnership.
That was the beginning of Wildtree as we know it today; a company with the highest standards for product and service and the passion, expertise, and resources to become the best in the industry.