Founded in 2004 by entrepreneurs Jeff Stroud and Wayne Selness, Private Quarters is now the nation’s premier, direct selling company focused on high quality linens and comfortwear for the bed and bath.
Searching for a new way to continue his father’s tradition of selling quality home textiles after his family business was sold and eventually closed, Jeff Stroud began researching the direct selling industry. After discovering that there was no company in the Direct Selling Association focused on selling bed and bath linens, Jeff teamed up with his father’s original partner Wayne Selness to form Private Quarters.
Starting virtually from scratch, Jeff and Wayne opened a 10,000 square foot warehouse in Bell, California in 2004 and began servicing a small group of independent consultants who held Private Quarters parties and made in-home sales demonstrations. Today, Private Quarters operates out of a 50,000 square foot facility in City of Industry, California, and is a fast growing, national business with hundreds of independent PQ Comfort Consultants from coast to coast selling millions of dollars of home textiles annually. In 2007, PQ President Jeff Stroud was elected to the Board of Directors of the Direct Selling Association.